Walmart Rebuilds Card Program With Synchrony, OnePay

Walmart Rebuilds Card Program With Synchrony, OnePay
Walmart Rebuilds Card Program With Synchrony, OnePay

Hey FinTech Fanatic!

After ending its credit card partnership with Capital One, Walmart is moving forward with a new program supported by its in-house FinTech firm, OnePay.

Capital One had served as the exclusive issuer of Walmart’s credit cards since 2018, but the relationship was cut short when Walmart filed a lawsuit in 2023 to exit the agreement early. At the time, Capital One alleged the move was intended to transition transactions to OnePay.

Formed in 2021 through a joint venture with Ribbit Capital, OnePay is now partnering with Synchrony to issue and underwrite two new credit cards: a general-purpose Mastercard and a Walmart-only store card. OnePay will handle the customer experience through its app, keeping the interaction within Walmart’s ecosystem.

Walmart, the largest retailer in the world, appears to be aiming for more control, scale, and broader national reach. Through OnePay, it’s assembling a comprehensive suite of financial products, including credit, debit, savings, P2P, and BNPL, the last supported by a recent partnership with Klarna.

Walmart’s card program previously reached 10 million customers, with $8.5 billion in outstanding loans last year. With Synchrony behind the infrastructure and OnePay managing the front end, the company is now reasserting its presence in a market it already knows well.

“Our goal with this credit card program is to deliver an experience for consumers that’s transparent, rewarding, and easy to use,” said OnePay CEO Omer Ismail.

Read more global FinTech industry updates below 👇 and I'll be back with more tomorrow!

Cheers,

Marcel


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