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MENA

Closing the Loyalty Loop with Buy Now, Pay Later

Closing the Loyalty Loop with Buy Now, Pay Later

SHAREPay and Tabby’s BNPL integration is making flexible payments a seamless part of the shopping journey
Marcel van Oost Sep 11, 2025
A representation of a payment made with a digital gift card from a mobile phone to a POS machine

The Power of a Good Gift (Card): Digital Gifting in the UAE

Globally and regionally, digital gift cards are on the rise. UAE consumers like gift cards (especially digital ones) and do not consider them impersonal. Gift cards plug directly into the payment and loyalty system: they’re as easy to send as a text message but as rewarding as in-person presents.
Marcel van Oost Sep 4, 2025
Marcel Van Oost enjoying coffee at MAF’s indoor ski resort in Dubai.

SHAREPay: Pays You Back With Every Tap

From Ski Dubai penguins to instant loyalty points, MAF is blending mall payments with SHAREPay and a credit card that works across all its stores.
Marcel van Oost Aug 28, 2025

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