Polymarket Partners with LALIGA in the US & Canada

Hey FinTech Fanatic!

FinTech and sports collaborations aren’t slowing down.

On one side of the world, Polymarket has teamed up with LALIGA to launch prediction‑style markets for fans in the U.S. and Canada, turning matchday attention into a data‑driven, engagement‑rich product. 

The multi‑year partnership with Polymarket includes premium broadcast visibility, fan‑focused digital and social programming, and exclusive experiences like VIP match hospitality and virtual meet‑and‑greets with LALIGA legends.

On the other side of the pitch, Coventry City is aiming to continue its sponsorship deal with Monzo Bank. A relatively modest football club deal that could suddenly become a multi‑million‑dollar branding opportunity if promotion back to the Premier League happens.

As football finance expert Kieran McGuire notes, front‑of‑shirt sponsorship values can jump from around £500,000 in the Championship to up to £8 million in the Premier League.

This shows that as gambling exits football shirt fronts, FinTech and finance‑adjacent brands are stepping in to claim attention, trust, and global audiences.

If you’re a FinTech brand and want to explore sports sponsorship opportunities, whether in football or beyond, just hit reply.

More from FinTech below. Let's go! 👇

Cheers,

Marcel

Q&A

📰 Why it’s time to rethink your APM strategy: A conversation with Checkout.com’s Manika Singh. In this conversation, Arthur Bedel is joined by Manika Singh, VP of Product at Checkout.com, to explore how payments are becoming a critical growth lever at checkout, and why merchants may need to rethink their strategies in a global, performance-driven environment.

INSIGHTS

📊 Stablecoins Surpass Legacy Card Networks in Volume

Noah explores the transition 👇

FINTECH NEWS

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🇺🇸 Cash App launches ‘pay later’ feature for P2P pay transfers. The feature allows eligible users to pay for their everyday transfers over an extended period of time. Owen Jennings said Cash App’s new feature has strong built-in protections that are designed to steer users away from financial trouble, like getting stuck in what he called debt spirals.

🇰🇪 Safaricom unveils AI-powered My OneApp, merging M-PESA and MySafaricom under one roof. Using AI-driven personalisation, the platform adapts based on transaction frequency, preferred contacts, recurring payments, and commonly used services.

PODCAST RECOMMENDATION

🎤 Classic lending isn’t dying. It’s evolving by DashDevs. In episode 139 of  FinTech Garden, Igor Tomych speaks with Svitlanka Sergiichuk, CEO and co-founder of NeoFin Solutions, about the evolution of lending infrastructure and how embedded credit products are reshaping the market, with a focus on why structure matters more than cash flow in modern FinTech. Watch the full podcast here

PAYMENTS NEWS

🇺🇸 Issued by U.S. Bank on the Mastercard network, Amazon has introduced new Prime Business and Amazon Business credit cards. Designed for small businesses, the cards offer cashback rewards, flexible credit terms, and integrated spend management tools to simplify purchasing and improve cash flow.

🌏 Bitget to issue a Visa crypto card for spending across APAC. Bitget, in partnership with Visa and DCS, launched the Bitget Card across selected markets in APAC, extending crypto out of exchanges into everyday spending and marking another step toward a more unified financial experience where digital assets work quietly in the background of daily life.

🇺🇸 Linux Foundation is launching the x402 Foundation and welcoming the contribution of the x402 Protocol. The new Foundation will serve as the neutral home for x402, enabling AI agents, APIs, and apps to transact value as seamlessly as they exchange data.

🇺🇸 Visa unveils new services to modernize dispute resolution process. The expanded suite of dispute resolution services is being designed to help merchants and financial institutions cut administrative costs, reduce fraud-related losses, and redirect those resources toward growth, innovation, and customer experience.

🇱🇺 Luxembourg to phase out Payconiq by the end of September and shift to Wero. Users will need to download the Wero app and complete an onboarding process to link their bank account before they can make or receive payments. The transfer from one system to another will not be automatic.

🇳🇬 Flutterwave secures Nigerian banking license to accelerate payment efficiency. This license enables the company to hold funds and deposits directly, strengthening its financial infrastructure across its largest market and enabling more efficient financial services and settlement flows for consumers, businesses, and enterprises.

🇳🇱 Klarna has been ordered by the Dutch complaints body Kifid to cancel repayment obligations for two customers, citing serious violations of consumer credit regulations. The rulings found Klarna failed to properly assess creditworthiness, leading to the annulment of the agreements.

FINTECH RUNNING CLUB

🇩🇪 🇩🇪 Hey, Berlin 🏃‍➡️ ✨ Run with NAO x FRC on April 16th at 7:30 AM as part of FiBe. 

Limited spots, sign up now

REGTECH NEWS

🇮🇹 Italy Regulator fines Revolut $13 million for alleged unfair commercial practices. The watchdog said that it imposed a fine on Revolut Securities Europe UAB and Revolut Group Holdings Ltd for breaching consumer protection rules by failing to give its customers clear and comprehensive information on additional costs and limitations on commission-free investments.

DIGITAL BANKING NEWS

🇿🇦 Revolut is hiring in South Africa ahead of launch locally, following its banking licence application. The recruitment push spans risk, compliance, finance, and tech roles, signaling the company’s first major expansion into the African market. Read more

🇺🇸 Chime has launched Chime Prime, a new rewards program offering up to 5% cash back in select spending categories for customers who meet direct deposit thresholds. The move reflects a shift toward more traditional banking incentives as Chime competes with established players in the rewards space.

🇬🇧 Doug King confirms Coventry City to continue 'good fit' relationship with Monzo. The relationship suggests that Coventry City could see a major revenue boost if promoted to the Premier League. Continue reading

🇺🇸 SoFi launches Big Business Banking to power fiat and crypto banking on a single regulated platform. The new offering allows enterprise clients to manage both fiat and crypto operations within a single regulated platform. The move strengthens SoFi’s strategy to integrate traditional banking with blockchain-based financial services.

BLOCKCHAIN/CRYPTO NEWS

🇺🇸 Franklin Templeton acquires digital assets investment firm 250 Digital in active crypto management push. By bringing 250 in-house, Franklin Templeton hopes to be able to increase its actively managed crypto investment offerings for its institutional clients beyond basic exposure through products like its bitcoin ETFs. 

🇺🇸 BitGo launches BitGo Mint, Native Stablecoin Minting and Redemption for Institutions. BitGo Mint simplifies the operational workflow for institutions engaging in minting and redeeming digital assets by reducing the need to coordinate across multiple service providers, systems, and manual processes.

PARTNERSHIPS 

🇧🇷 Incognia and Webull Brazil combat promotional abuse and remote access fraud in digital investing. By integrating Incognia’s device and location intelligence into its onboarding and fraud prevention workflows, Webull Brazil’s automatic account approvals increased from 75.7% to 92.5%, dramatically reducing manual review requirements, while uncovering networks involved in promotional abuse and remote access attacks.

🇬🇧 TaxHeaven partners with Yapily to make Making Tax Digital simple and accessible for sole traders and landlords. Powered by Yapily's open banking infrastructure, users can securely connect their bank accounts and automatically sync transactions into the platform, with no manual data entry, no CSV uploads, and no chasing paper receipts.

🌎 LALIGA becomes the first European Soccer League to partner with Polymarket in the United States and Canada. Through this partnership, LALIGA and Polymarket will collaborate to establish a responsible and transparent framework that promotes innovative fan participation while upholding the highest standards of sporting integrity.

🌎 Adyen expands international partnership with adidas. Adyen is expanding its Adyen Giving donation feature globally with adidas, enabling customers to support charities like UNHCR and Special Olympics at checkout. The initiative builds on strong adoption, with over $1 million already raised in North America, and is now scaling across Europe and Latin America.

🇬🇧 Wirex and Ultra Stellar launch native payment infrastructure on Stellar. The partnership is designed to support both existing users and the next generation of financial applications, including those powered by AI. Keep reading

🇬🇧 London FinTechs Yaspa and Paysecure partner to offer true payments intelligence to the payments sector. Leveraging Paysecure’s AI-powered routing and deep transaction insights and Yaspa’s Intelligent Payments, operators will be able to reduce fraud while smoothing the payment journey for users through one platform to retain and grow their customer base.

DONEDEAL FUNDING NEWS

🇫🇷 Kulipa raises $6.2m for a stablecoin-native card-issuing infrastructure platform. The platform enables partners to launch payment programmes funded directly from stablecoin balances, supporting both rapid pre-funded deployments and deeper wallet-native integrations.

🇺🇸 a16z Crypto leads $10M seed round in Better Money Company. The Better Money Company is building a stablecoin clearinghouse to solve fragmentation across chains, issuers, and platforms, aiming to make all stablecoins function seamlessly at par like traditional money.

🇹🇿 Vodacom Tanzania modernises M-Pesa with $28m infrastructure upgrade. By strengthening the technological core of M-Pesa, the company is reinforcing its role as a trusted enabler of financial inclusion and economic participation. Keep reading

🇺🇸 Numos raises seed from General Catalyst to build an AI finance platform CFOs can trust. The solution integrates with existing finance systems to deliver faster, transparent, and auditable insights, helping companies significantly speed up financial reporting and decision-making.

🇺🇸 Birchtree Investments announces the execution of the definitive agreement to acquire Digital Motion Corporation. The deal supports Birchtree’s strategy to bridge traditional finance with decentralized markets and expand access to digital financial opportunities.

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