Introducing the Nu Colombia Cycling Team

Introducing the Nu Colombia Cycling Team
Introducing the Nu Colombia Cycling Team

Hey FinTech Fanatic!

Today's newsletter brings an exhilarating fusion of my shared passions – the intersection of financial technology and the dynamic world of cycling.

Nubank, a name synonymous with innovative banking solutions, has just embarked on an exciting venture. They are now the official sponsors of the professional Nu Colombia Cycling Team, competing in both the elite and under-23 male categories.

The Nu Colombia team proudly takes its place within the UCI (International Cycling Union) continental category. This is a significant stride not only for the team but also for the visibility of Colombian talent in the international cycling arena.

Spearheading this formidable lineup is none other than Sergio Luis Henao. With a team roster of 17 skilled cyclists, Henao and his team are gearing up to leave their mark in both national and international competitions.

The journey for this ambitious team begins with the National Road Championships in January, setting the stage for their appearance in the highly anticipated Tour Colombia starting February.

In my opinion, this sponsorship is a strategic masterpiece by Nubank. It's a brilliant move to elevate brand awareness, especially as their purple jerseys make a splash in the peloton this season.

I, for one, can’t wait to see these athletes in action, representing a harmonious blend of financial innovation and sporting excellence.

Stay tuned for more updates as we follow the Nu Colombia Cycling Team on their journey to success.

Don't worry if you are only interested in FinTech news. I have listed more of that for you below👇

I'll be back with more tomorrow!




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🇨🇴 Meet the Nu Colombia Cycling Team: Nubank will be the official sponsor of the professional cycling team Nu Colombia in the elite and under-23 male categories. The team will be part of the UCI (International Cycling Union) continental category.


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