Ex-Amex and Visa Execs Raise $4M to Bring Stablecoins to Mainstream Brands
Hey FinTech Fanatic!
Two former American Express and Visa executives just raised $4M to take stablecoins beyond crypto natives.
Their startup, Rhythmic, wants to embed stablecoin-powered financial products directly into consumer brands.
The model is well-structured and intuitive...
Partner with mid-to-large brands. Offer stored-value accounts, co-branded Visa cards, rewards, and cash back. Stablecoins handle the infrastructure quietly in the background.
“We are giving everyday users the power of stablecoins through brands that they already know and trust,” said CPTO Joseph Hayes.
Instead of asking users to download another crypto wallet, Rhythmic wants stablecoins to live inside ecosystems people already use. Think Starbucks loyalty. Think Walmart’s OnePay. But cheaper to implement.
The $4M seed round was led by Dragonfly, with Mirana Ventures and The FinTech Fund also backing the bet.
The thesis? Stablecoins don’t go mainstream through exchanges. They go mainstream through brands.
Scroll down and check out the stories that are shaking up the industry today👇 I’ll be back tomorrow with more signals.
Cheers,
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