Apple May Partner with Brazilian Fintech Amid Speculations of Goldman Sachs Rift

Apple May Partner with Brazilian Fintech Amid Speculations of Goldman Sachs Rift
Apple Card Pismo Partnership

Hey FinTech Fanatic!

While Apple has made no official statements about discontinuing its collaboration with Goldman Sachs, the signs point towards a search for a new ally in the fintech arena. 

The catalyst for this speculation was a job posting by Apple Processing LLC, a subsidiary focused on payment solutions. 

Although the post has since been removed, its cached version revealed a crucial detail - a collaboration with Pismo.

Pismo, a relative newcomer in the FinTech world, was acquired by Visa for a whopping one billion dollars in June last year. 

The company is renowned for its cutting-edge banking and card technologies. Its standout feature is a cloud-native API that supports a wide array of financial services, including Visa and Mastercard integrations, digital wallets, and loan provisions.

The potential partnership between Apple and Pismo could mark a significant shift in Apple's approach to financial services. 

Pismo's advanced technological infrastructure and its experience in card issuance could provide Apple with the tools to expand and enhance its financial product offerings.

However, the possibility of Apple Card's issuance in the Brazilian market through Pismo remains uncertain. Apple's strategy has always been marked by careful deliberation and a tendency to test waters before diving in. 

This potential move could be part of a broader strategy to diversify its financial services portfolio and reduce dependency on a single partner.

There are rumours about other options for Apple I shortlisted for you.

Who do you think will be the next partner for Apple? Let me know in the comments!

Finally I'd like to share a fun fact. I shared an interesting guerrilla marketing campaign by Revolut recently, and I have the impression they did it again 🤣 Check out the "Post Of The Day" below to see where people seem to use the Revolut banking app for👇 NOTE: This is no relationship advice.



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